Peter Woolery
Founder, Bicycle Market Research LLC
"The bicycle industry deserves the same data rigor as financial markets."
Why I Built This
In 2005, I entered the bicycle industry and immediately noticed something strange: a multi-billion-dollar market operating on gut instinct and trade show anecdotes. Everyone had opinions about what was selling, but no one had data.
Over the next eighteen years, I built my own tools — scraping listings, tracking prices, cross-referencing customs records. What started as personal research became the foundation of something much larger.
In 2023, I formalized that work as Bicycle Market Research LLC. The pipelines I'd spent years building now cover four distinct market channels, updated daily, and available to brands, retailers, and trade organizations who need real answers.
How the Data Gets Built
Collection
Automated web scrapers and API integrations
Normalization
Standardized taxonomy across brands and categories
Validation
Cross-source verification and anomaly detection
Delivery
Structured data exports and briefing reports
Collection → Normalization → Validation → DeliveryAreas of Expertise
Used Bike Market
Complete visibility into the online secondhand market
DTC Channel
Brand website pricing, availability, and promotional activity
IBD Landscape
Store count, location data, and market concentration by region
Import Flows
HTS-coded customs data tracking bicycles entering the US market
Professional Timeline
Entered the bicycle industry as a professional
Founded Bicycle Market Research LLC
"The bicycle industry deserves the same data rigor as financial markets. I built the infrastructure to provide it."
Work With Peter
Bring first-party data rigor to your next strategic decision.