Research Areas
Four Channels. One Integrated Picture.
Proprietary first-party data across used bikes, direct-to-consumer brands, independent retailers, and customs imports.
Channel 01
Used Bicycle Market
Category Breakdown
Price Trend
Volume
Days Listed
What you learn:
- Which categories are gaining or losing market share
- Real-time pricing benchmarks by category
- Velocity and days-to-sell by region
- Seasonal demand shifts and price elasticity
Channel 02
Direct-to-Consumer Brands
Simulated live price event log — updated daily across 500+ brands.
▶ SCANNING dtc_brands ················ 500+ brands
▶ EVENTS detected since last run ···· 5 new
| Brand | Event | Price | Delta |
|---|---|---|---|
| Canyon | Restock | $1,299 | +5.2% |
| Trek | Promotion | $899 | -12.0% |
| Specialized | New SKU | $2,499 | NEW |
| Giant | Price Update | $749 | +2.1% |
| Santa Cruz | Clearance | $3,999 | -18.0% |
Example data — contact us for current figures.
Channel 03
Independent Bicycle Dealers
What the IBD data reveals:
- Store count and geographic distribution
- Specialty focus (road, mountain, eBike, family)
- Online presence and e-commerce adoption
- Market share by region and store density
Why IBDs Matter
Independent bicycle dealers remain the primary purchase channel for premium bikes. Understanding their geographic distribution, specialty focus, and market density is critical for brand distribution strategy and regional marketing decisions.
Channel 04
Bicycle Import Data
HTS-coded customs data tracking all bicycle and parts imports entering the US market.
Updated monthly
| HTS Code | Description | Units | Value | MoM Δ | YoY Δ |
|---|---|---|---|---|---|
| 8712.00.15 | Road bicycles | 12,400 | $18.6M | +3.2% | -8.1% |
| 8712.00.35 | Mountain bicycles | 8,900 | $11.2M | -1.4% | -12.3% |
| 8712.00.44 | Other bicycles ≤$200 | 45,000 | $6.8M | -5.2% | -18.7% |
| 8712.00.48 | Other bicycles >$200 | 22,100 | $31.4M | +1.8% | -6.2% |
| 8714.99.80 | Bicycle parts & accessories | — | $8.2M | +0.9% | +2.1% |
| — | eBikes estimated | 6,800 | $14.7M | +8.3% | +22.4% |
Example data — contact us for current figures.
* eBike figures — The US has no dedicated HTS code for electric bicycles; they are classified across multiple existing codes. BMR estimates eBike import volumes by analyzing tens of thousands of individual shipping manifests, cross-referencing product descriptions, unit values, and importer identities to isolate eBike shipments from conventional bicycle traffic.
How We Work
Research Methodology
Data Collection
Automated pipelines run continuously across four data sources, ingesting market data daily with no manual intervention required.
Validation & Matching
Cross-source verification, taxonomy normalization, and anomaly detection ensure data integrity before any analysis is performed.
Delivery & Reporting
Structured exports, briefing PDFs, and ad-hoc query support mean you get the data in the format that works for your team.
What You Get
Deliverable Types
Custom Reports
Tailored analysis for your specific market question
Trend Briefings
Regular market updates with key trend identification
Ad-hoc Queries
One-off data pulls for specific research needs
Data Feeds
Structured data exports for integration into your tools
Who It Serves
Client Use Cases
Annual benchmark reports for member education
Competitive intelligence and market positioning
Market share analysis and regional opportunity mapping
Ready to See the Data?
Get access to four integrated data channels tracking the complete US bicycle market — updated daily.