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Used Market Volume

48,291 listings

▲ 3.2% vs prior period

Active listings across major platforms

Active IBD Count

~7,000 stores

▼ 1.1% vs prior period

Independent dealers with online presence

DTC Share

23.4%

▲ 0.8% vs prior period

Of total unit volume by direct brands

Import Volume

52,000 units/mo

▼ 4.7% vs prior period

Customs-cleared US bicycle imports

Avg Used eBike Price

$1,842

▲ 5.1% vs prior period

Median asking price, used eBike segment

Median Days to Sell

18 days

▼ 2 days vs prior period

Average time from listing to sold

Your dashboard would be scoped to the metrics, channels, and categories relevant to your business.

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Market Analysis

USA Bicycle Brand Closures 2025

Peter Woolery · December 31, 2025

The US bicycle market experienced its most significant consolidation in decades during 2025. A total of 104 brands exited the market, reducing the total brand count from a peak of 961 in 2022 to just 771 by year-end 2025.

This consolidation follows several years of pandemic-era oversupply followed by demand normalization. Brands that expanded aggressively in 2020–2021 found themselves holding excess inventory as demand returned to pre-pandemic levels.

Despite the reduction in brand count, the average units per brand actually increased from approximately 12,000 to 13,500, suggesting the market is consolidating around stronger, more efficient operators.

104 brands exited the US bicycle market in 2025. The industry is consolidating around brands with genuine distribution advantages.

Used Avg

$145

Category	New MSRP	Used Avg	Retention	Spread
Road	$1,850	$1,290	70%	$560
Mountain	$1,600	$1,010	63%	$590
Gravel	$1,750	$1,225	70%	$525
eBike	$3,200	$1,842	58%	$1,358
Kids	$420	$145	35%	$275

Example data — contact us for current figures.

Recent Briefings

Market Analysis

USA Bicycle Brand Closures 2025

Dec 31, 2025

Analysis of 104 brand exits from the US market during 2025, covering causes, market impact, and consolidation trends.

Regional Data

Honolulu Hawaii Bicycle Registrations

Feb 25, 2025

Bicycle registration data from Honolulu providing IBD market insights into local ownership trends and brand preferences.

Import Trends

2026

Additional briefing coming soon. Contact Peter to discuss research needs.

Contact →

The Full Dataset Is Available to Research Clients

Get daily access to the complete first-party dataset that powers this dashboard — raw data, custom queries, and monthly briefing reports.

Daily price feeds across all channels
Complete historical data from 2022
Brand-level DTC pricing and inventory

Regional IBD market analysis
Custom research queries
Monthly briefing reports

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No respondent bias — we observe actual market transactions

Complete coverage — not a sample, the entire online market

Real-time updates — daily data, not anecdotal evidence